Nfinity, a social media technology platform, has introduced a new feature called "Collect" that allows TikTok users to monetize their content using NFTs.
TikTok creators can upload their content to Nfinity and choose which blockchain to use, such as Ethereum or Binance Smart Chain, to mint their collection directly on the app. The app also offers a range of tools to help creators advertise their newly minted NFTs to followers and analyze their NFT's performance to make better-informed decisions on how to approach future NFT drops.
Fans can purchase NFTs from their favorite TikTok stars on the Nfinity app and view content from their influencers from other social media platforms. The Nfinity CMO, Liam Luan, believes that this feature will usher in a new era of fan engagement and further fuel the growth of the creator economy.
TikTok is the most popular social media app among younger Americans, allowing users to watch, create, and share short content 15-60 seconds long videos. It has had its fair share of controversy, including security concerns and allegations of illegally collecting private information from children, resulting in a $5.7 million fine. The app has also become a political target, with former President Donald Trump threatening to ban it in the United States due to concerns about foreign espionage. However, TikTok remains popular among users, and it remains to be seen whether users will buy NFTs on the app.