Luxury Fashion House Balmain Drops Unicorn Sneakers Bundled With NFT Version

French luxury fashion house Balmain has launched a new Web3 project: a limited series of NFT sneakers based on its Unicorn shoe line. The collection, known as the Unicorn Phygital Wearable Collection, includes 130 Unicorn sneaker NFTs, each packaged with identical physical counterparts. There are five distinct sneaker designs introduced via the Unicorn bundles of the collection, each of which costs between $1595 and $2095 in fiat currency or ETH. The Ethereum NFTs for the collection were made in partnership with digital fashion firm Space Runners, which is backed by investors like Pantera, Polychain, Jump Capital, and Animoca Brands’ Yat Siu.

Holders of Balmain Unicorn NFTs will receive not only rare physical sneakers and early access to upcoming Balmain releases but also other exclusive Balmain products and more digital wearables that can be used in online games and metaverse platforms. This is an innovative way to offer unique experiences and products to customers interested in the intersection of fashion and blockchain technology.

Balmain has been working hard over the past year to make partnerships, membership programs, and limited edition drops that use blockchain technology. The release of the Unicorn Phygital Wearable Collection is a prime example of how the fashion industry embraces new technologies opportunities. Balmain is not the only luxury brand to experiment with blockchain and NFTs, as others such as Gucci and Louis Vuitton have also launched their own NFT collections.

The use of NFTs in the fashion industry is still a relatively new phenomenon, and it remains to be seen how successful these types of projects will be. However, it is clear that Balmain is committed to exploring the potential of blockchain technology and creating unique experiences for its customers. With the launch of the Unicorn Phygital Wearable Collection, Balmain has once again shown that it is at the forefront of innovation in the fashion industry.