Doodles Is "No Longer an NFT Project"

Doodles Shifts Focus from NFTs to Media Franchise

Jordan Castro, one of the founders of Doodles, a non-fungible token (NFT) project, has announced that the brand is shifting its focus from being an NFT project to becoming a top-tier media franchise. The move comes as part of a broader strategy to distance itself from market trends and speculation in the NFT market. Castro, also known as Poopie, made this announcement on Discord on Thursday.

Challenges Ahead

The announcement has created a buzz within the NFT Twitter community, with many discussions centering around the obligations of NFT projects to their holders. Doodles has long been criticized for its poor communication with its community. Despite indicating its desire to improve in that area, the community remains restless amidst price fallout and a perceived tone-deafness regarding the Doodles Sockpiling announcement.

Despite these challenges, Doodles is optimistic about its long-term prospects. The brand is looking to build a media franchise that will appeal to a broader audience, beyond just the NFT market. While the brand's early success was built on its unique approach to NFTs, it is now looking to expand its reach and become a creative force within the broader media landscape.

Broader Changes in the NFT Market

This shift in strategy is not without risks. Doodles has built its brand around the NFT market, and it remains to be seen whether it can successfully pivot toward becoming a media franchise. However, the move is indicative of the broader changes taking place within the NFT market.

NFTs have exploded in popularity over the past year, with many artists and creators embracing technology as a new way to monetize their work. However, the NFT market is volatile, and many projects have struggled to maintain their momentum amidst the ebbs and flows of the market.

As the market matures, we will likely see more projects shifting their focus away from the NFT market, and toward building long-term media franchises. These projects will need to find ways to engage with a broader audience while retaining the core values that made them successful in the first place.

Overall, the shift in strategy by Doodles is an indication of the broader changes taking place within the NFT market. While the market remains volatile, it is clear that NFTs are here to stay, and we are likely to see more projects shifting their focus toward building long-term media franchises.