Coingecko report: Top Global Fashion Brands Embracing NFTs

Introduction

According to a study conducted by the aggregator, fashion brands are embracing NFTs. The results are interesting: 21 out of the top 50 brands have created at least 1 NFT collection.

This is understandable as brands are seeking new ways to promote their products, and entering the web3 space is one of these strategies. In this space, brands can engage with zoomers and involve them more actively.

In the new bull cycle, we can expect even more activity from large brands on Web3. But for now, let's take a look at those who have already made their mark in this area.

🏆 Brands with the largest number of collections

• Adidas - 12 NFT collections.

Adidas has a dedicated web3 team called Three Stripes Studio. They launched their first NFT collection at the end of 2021 and have collaborated with other brands, such as Bugatti, to create 6 NFT collections featuring the player.

• Nike - 9 NFT collections.

In 2021, Nike acquired web3 studio RTFKT, resulting in the launch of 6 NFT collections. They also created their own Nike Virtual Studios team and the .SWOOSH web3 platform, where they have released a corresponding collection.

• Puma - 6 NFT collections.

Puma has made an impact through collaborations, such as a sneaker collection with the NFT project Gutter Cat Gang and basketball player LaMelo Ball.

Unlike luxury brands, sports brands are actively promoting their NFT products.

🏆 The most active luxury brands

— Gucci with the 10KTF Gucci Grail collection and Sandbox avatars.

— Prada with the NFT Timecapsule collection, which includes the minting of new tokens.

— Tiffany & Co. collaborated with CryptoPunks to create the NFTiff collection.

Conclusion

Most of these brand collections were released between 2021 and 2022, coinciding with the peak interest in the NFT market. The graph shows the number of NFTs for each brand.